First, Understanding Online Platform
As our topic discussing about How to Earn Money Online in Malaysia that we gonna focus on only in Malaysia Markets so the best and established online platform for Malaysia is the one called Mudah.my.
Therefore, What is Mudah.my? It is an Online Shopping Company in Malaysia that provides variety of choices of goods to consumer and allow people to buy and sell under different categories such as travel, vehicles, properties, electronic, and many and more among individuals across national worldwide.
Then Who own this Company? It was owned by 701Search Pte Ltd. 701Search was initially a joint venture project derived from two media giants Singapore Press Holdings (SPH) (SGX:T39) and Norway’s Schibsted (OSE:SCH)
Next, When Mudah.my was Established? It was launched at year 2006. During that time, there are no obvious competitor appear in the industry therefore Mudah.my can be consider achieve the first mover advantage in the Malaysia markets.
So, Where is the Mudah.my Origins and Target Markets? Nowadays, Mudah.my is available and very popular in all 14 states of Malaysia. In Malaysia 2013, Mudah.my has been named the top website searched via mobiles on Google Trends. It has received close to 11 million unique visitors monthly, from both desktop and mobile users, with more than 900,000 items being traded daily.
After that, Why Choose Mudah.my Instead of Others Online Platform? It is because the uniqueness of Mudah.my instead of other website is the item provided are sold by Malaysian, any request or inquiry you can just simply call or easily communicate sellers through social media like Whatapps to further discuss about the item and make further decision. Also it is more trustworthy as the transaction happen among Malaysian where the people then to easily track down if any fraudulent happen through their bank account information.
Last but not least, How does Mudah.my Operates? It is a B2C or C2C e-commerce platform which users are allow to advertising in English and Bahasa Malaysia. In Mudah.my, they focus on their service quality by implement Pure Marketing that those sellers who are posting or uploading object in Mudah.my platform without offering goods, jobs or service are not allowed to do so.
Finally, after understanding these basic knowledge about Mudah.my, next we gonna teach you and guide you step by step how to become a buyer as well as seller to perform your business activities and earn a living through online !
For Buyers, You need to know
How to Register an Account Within Minutes
Step
2:
On the Website, Click Login then “Join Now” to
register as member
Step
3:
Fill up the details inside the box given [Email +
Password]. For the email section, you first have to register an account. If
does not have account, there are some websites are specific for register such
as Google (@Gmail.com), Yahoo (@Ymail.com), or Microsoft Outlook (@Live.com).
Step
4:
Click a tick inside the small box provided “I have
read and agree with the Terms and Conditions also Privacy Policy from Mudah.” Then
Click “Join Now”
Step
5: After filled up the
details, then click the “Join Now” to register an new account.
Step
6: Wait
for a while, then we have been informed by Mudah.my that we have successfully
join as their member. To be assure whether we successfully join as a member or
not by clicking the blue color address “siangyuen@hotmail.com” and it will
direct us to our email.
Step
7:
To confirm an activated account,
access to email and you will received a message from Mudah.my. Then, click the
blue box words”Verify your account now”.
Step 8: Email has been verified, the registration
almost come to an end!
Step 9: Finally, the account had successfully created
and is ready for the business
Now, As Sellers, You have to know
How to Negotiate Price or Other Issues with Customers
We gonna take this as an example to show you how others sellers negotiate products with us, the product we choose is Harley electric scooter, by Miss Charley.
*Here is the
details and specification of the products:
The
Following Part will be the Discussion between Miss Charley and us:
Step 1: Miss Charley is
recommend us using Whatsapp application as communication medium to initiate the
conversation.
Step2: So,
here is the part where we ask for product details and specification. We
questioned Miss Charley for the colors, size and requested for catalogue of the
desire product.
Step 3: We
requested for best price that he able to offer if we decided to buy around 30
units of Harley electric scooter but then she was not enough the ready stock
and request us to make an preorder. The best
price that she offered was RM2300 if it is cash on delivery(COD) per unit.
Step
4: We questioned for the shipping time
needed for the Harley electric scooter to arrive for the customer once the
payment already done. She also prefers us to come by ourselves to have a look
of the motor quality.
Step
5: We
also asked for the warranty of the scooter to reduce the risk towards us. We wanted to know whether they had a physical store or
factory and where was it located.
Step 6: At the last
conversation, we still wish to get the best price therefore again we negotiated
about the price to see whether we can get the as lowest price as possible.
Nevertheless, Miss Charley still refuse to give discount because the reason of
they not earn much from this transaction.
Here is the Example
How Mudah.my Boost Online Sales & Marketing
One of the example that Mudah.my boost its sales is Integrating with Online Financial Company for example PayPal as an additional payment option to their sales. For the purpose integrate with Online Financial Company is to expand globally and attract more buyers due to most of the buyers have used to make payment via PayPal as example, and it will ensure the Mudah.my business are more secure (Mudah.my data, n.d.).
Furthermore, Mudah.my keeps Implement Promotion and Advertise during Peak Season aka festivals to implement their marketing plan. Example during Chinese New Year 2017, Mudah.my and Isobar have launched two light-hearted online TVCs to encourage Malaysians to declutter ahead of Chinese New Year. The campaign theme, #HoEeKi, which means Let It Go in Hokkien, was derived from the creative insight of how Chinese people are known to hoard household items and clothes as there is little motivation and avenue for them to let go of the items. Thus, the campaign aims to get people to sell their unused items on Mudah.my (Marketing-interactive, 2017).
Lastly, Mudah.my Offer Customization of Products and Services that enable customers more prefer to browse the Mudah’s site. The classifications for products to sale and products wanted are separately assigned in different web page. Mudah.my is a platform enable Consumer-to-Consumer (C2C). Thus, it provided several of advertising for the seller to boosts their sales. The several of advertising which have Private ad, Professional ad, Company ad, Advertise for real, Ad title Ad description, Ad language, Ad category and etc. Some of the Ad offer is free to the seller, however some of it require payment.
Obstacles
Faced by Mudah.my
Internet
security
There are few obstacles in selling product online. Based on the research done
by Christina et.al (1997), they have summarize a few problems will arise in
using internet as a shopping medium. One of the problems is security. The
issues of security are major obstacles in online transactions. For example,
MasterCard had expressly discouraged the use of credits card to buy goods and
the internet because it is a public network and the flow of credit information
is vulnerable to computer hackers. The main obstacle that prevents Internet
users from transacting over the Internet is security. This issue is not only
the major concern among Malaysian consumers but of users worldwide. Regardless
of the reason, security issues have been creating unnecessary anxieties for
many businesses and consumers (Paynter J.et.al 2001). The security of
e-business not only involved spamming, but is also affect the payment security
especially in credit card transaction.
Counterfeit
goods
Omar developer sdn bhd one of the PRO Niaga Store o Mudah.my notes that if word
about counterfeit goods catches on and gets viral, it puts the brand in a
difficult position of dealing with the “clawback of virality” which is almost
impossible and would require spending more money to rebuild the platform’s
quality, service and trust. “We need to be pre-emptive in policing this, but we
can’t catch them all and some will slip through. That’s the power of the
Internet -- all it takes is a search and you can learn from global resources on
how to scam people. This is a challenge for a marketplace like Mudah,” he adds
(Gabey, 2014). For example, in the electronics segment, it’s easy to move
counterfeit goods and hard to test for issues like fake batteries in phones.
It’s difficult because as a marketplace platform, Mudah does not hold the goods
and we can’t inspect it," he says. "But there are ways we can
mitigate this. In his view, this is an issue that is never going to stop
completely, with some sectors likely to suffer more than others.
Awareness/Participation You might apply in Virtual Worlds
Applications of E-commerce are divided
into 3 categories.
1.
Creating
and managing a virtual business
These are usually referred as
electronic markets; the buying and selling goods and services. Mudah.my
provides us an e-marketplace to buy and sell things. In buying’s perspectives, users
able to find and buy almost anything in Mudah.my. There are few ways for buyers
to search the product that they interested to buy: by using search engine or by
referring categories of the product it belongs to. Through search engine, users
able to filter out those products they not interested; users select the
location and choose the categories of product and also enter the product name
or brand. In addition, users can filter the search regarding to the type of
seller; private seller or company. Yet, from all the filtered result, users can
too set the arrangement of the filtered product; whether to show the most
recent first or show cheapest first. Buyers also can save their favorite post
by clicking the love button; they can keep track of items that they would like
to buy.
In
selling’s perspectives, Mudah.my had set the instruction clearly about how to
sell things in Mudah.my. In order to sell things in Mudah.my, users should have
a seller account first. A simple click on the “Click here for a quick and easy
guide” then Mudah.my will shows us on how to register a seller account. Users
just have to follow the instruction given, fill in details and then account
will be successfully created. After the seller account is created, users are
now qualified to post sale item in Mudah.my. Mudah.my also leads seller on how
to sell things on Mudah.my. First, choose a category for desire products, and
then upload the photos of that products then select the ads details and fill up
product’s details, and the last step is to click “Submit Now”. Before submit
the ad, users also can choose to preview ad for double check purposes. Once sales
post uploaded, the product is able to be searched and viewed by other. Mudah.my
will notify the seller by e-mailing, when the post receives comment from others
who have interest to buy.
2. Conducting regular business activities
These
are sometimes referred to as inter-organizational systems; advertising,
marketing and collaboration. Sellers can post a free ad anytime; but if they
wish to bump their ad, make their ad urgent, edit/make changes on their ad,
featured ad, or premium listing their ad, they have to pay for buying those
services. For bump ad, it allows seller’s ad to
go on top of the listing as if it had just been put online. Next, urgent
ads will have the 'Urgent' logo in the listing and ad view pages. 'Urgent'
indicates to a buyer that seller is urgently wishes to sell the item. Then,
edit as allows seller to modify the details of
your existing ads. For featured ad, the ad will appear on the Featured Ad section of listing page, and shows
after a search if the keyword is part of the ad title and description or a
search matching the category and/or region of the advertisement. Yet, for
premium listing the ad, it is an
exclusive product feature from Mudah.my that allows seller’s ad to be placed on
the very top of the listing page. A premium listing ad will remain its position
on top, regardless of the new ads that get published. Also, for those
who do not have seller account in Mudah.my is able to buy banner advertising;
by filling up the form that prepared and then wait for Mudah.my reply.
3.
Providing
services for those who build, manage, or make money with virtual properties
Mudah.my is providing
customer service. In Mudah.my, users are able to contact them while facing the
advertising problems or technical error. Not only that, Mudah.my is ready to
listen the suggestions, the credits and billing issues or even the comments or
questions concerning Mudah.my that are not related to the other topics.
Customer can easily reach Mudah.my by just filling up the form provided; they
are able to solve the problem in a short period of time. Not only that,
Mudah.my also provides a security centre to acknowledge users on how to shop
safely; and users can fill up the form to let Mudah.my know if there is any
unserious ads or advertisers, so that their can take action on that. Using
virtual worlds gives Mudah.my the opportunity to gauge customer reaction and
receive feedback about products and services. This can be crucial because it
will give the companies insight into what the market and customers want from
new products, which can give them a competitive edge.
Mudah.my is an online shopping
company in Malaysia that provides many of choices of goods to consumer and
allow people buy and sell under different categories such as travel, vehicles,
properties, electronic, and many and more among individuals across national
worldwide. It is owned by two media giants which is Singapore Press Holdings
(SPH) (SGX:T39) and Norway’s Schibsted (OSE:SCH). In July 2007, 701Search Pte
Ltd set up its first overseas subsidiary, 701Search Sdn Bhd, which obtained
Multimedia Super Corridor (MSC) status in Malaysia and launched its online
classifieds website, Mudah.my in November 2007. Within 9 months, the website has
established itself as Malaysia's No. 1 buy and sell website. Mudah.my is
offering an e-marketplace for every seller enable to sell anything and enable
customer to access e-marketplace for purchasing whatever they wants. Although
sellers and buyers can meet together through online, Mudah.my also creates the
value for assisting seller to ensure that their products are being promoted.
Mudah.my are boosting its sales and marketing
by introducing integrating with Online Financial Company for example PayPal.
The purpose integrate with PayPal is to expand business globally and attract
more buyers due to most of the buyers have used to make payment via PayPal, and
it will keep the Mudah.my business more secure. Mudah.my businesses get an
average sales increase of 14% when they add PayPal as their payment method. Moreover,
they receive payments from more than 81 million active accounts around the
world. Lastly, 57% of online shoppers who purchased from a small/medium-sized
business would not have done so if PayPal is not a payment option for them.
Besides that, Mudah.my implements
Promotion and Advertise during Peak Season as known as festivals to
implement their marketing plan. The campaign theme, #HoEeKi, which means Let It
Go in Hokkien, was derived from the creative insight of how Chinese people are
known to hoard household items and clothes as there is little motivation and
avenue for them to sell off their items. Thus, the campaign aims to get people
to sell their unused items on Mudah.my by increasing the property offerings, it
will make Mudah.my with various items and being more attractive for customers
to visit their website to purchase the product.
Last, Mudah.my has offer Customization
of Products and Services that enable to make customers more prefer to
browse Mudah.my website. The classifications for products to sale and products
wanted are separately assigned in different web page. Mudah.my is a platform
enable Consumer-to-Consumer (C2C). Thus, it has provided several of advertising
for the seller to boosts their sales. Some of the Ad offer is free to seller,
but some of it has to pay the money to use the benefit from Mudah.my. It will
appear after a search if the keyword is part of the ad title and description.
It also appears after a search matching the category and/or region of the ad.
In conclusion, Mudah.my has integrating
with Online Financial Company, Promotion and Advertise during Peak Season and offer Customization of Products and
Services to boost their sales and marketing for their business
Here is the Video Showing How Mudah Works ! Enjoy and Thanks for Watching our Blog !
References
Gabey G.(2014). Mudah is already No 1…now for the
other 20%. Digital News Asia.
Retrieved
by Feb 24, 2017 from https://www.digitalnewsasia.com/sizzle-fizzle/mudah-is-already-no1-now-for-the-other-20pc
Ismail, A. R. (2014). Mudah.my crowned most search
monile site in Malaysia. p. 1. Mudah.my.(n.d.) Retrieved from
http://www.hardwarezone.com.my/tech-news-mudahmy-crowned-most-searched-mobile-site-malaysia
Marketing-interactive
(2017). Mudah.my and Isobar decide to let it go this Chinese
New Year. Retrieved by Feb 24, 2017 from http://www.marketing-interactive.com/mudah-isobar-decides-let-go-chinese-new-year/
Mudah.my data. Increase your sales. Retrieved by Feb
24, 2017 from http://www.
mudah.my/paypal/
Mudah.my data. Featured Ad. Retrieved by Feb 24,
2017 from http://www.mudah.
my/premium/index.htm?page=gallery
Mudah.my
is top local website in Malaysia. (2013) p. 1. From
http://www.thestar.com.my/news/nation/2013/12/06mudahmy-is-top-local-website-in-malaysia/
Paynter J and Jackie L.(2001). Drivers and Impediments
to e-commerce in Malaysia.
Malaysia
Journal of Library and Information Science. Vol 6(2), pp 1-19.
Well done for registration part, negotiation part and awareness of virtual world section.
ReplyDeleteThe other parts discussed moderately.
Design is plain and simple. Lack of dynamics.